Every third client reaches out to us to create desktop apps. Most of the time we’re asked to create applications for Windows. No doubt it’s a great fit for businesses and there are a lot of people using PCs running with this OS. But is this a limit? We’re sure that there is room for a macOS app in your business as well. Let us explain why.
Active audience
It’s not surprising that PCs and laptops are an essential part of modern personal and business life. For instance, Apple made 20 million Mac and MacBook sales in 2020. Moreover, daily app downloads reached 250 million between 2019–2020 in the App Store. According to Statista, it is just the beginning of the trend. So there are active app users that might really seek your product through their Macbooks and iMacs.
Of course, you’ll still need to win your target audience's attention. There is strong competition: today, 1.85 million different apps are available for users to download through the App Store. The same applies to Microsoft Store and Google Play Store, where 800 thousand and 2.56 million apps are present respectively.
There are more than 5 million different apps available for users to download through the different online platform. So you need to win that attention!
The good news is that a well-built strategy and tactics combined with the great value of your product will help with getting users on any platform and OS. And the more target audience you’ll cover - the more of them you can attract and engage.
Community entrance
All those Mac users we’ve mentioned before are actually a huge ‘closed’ community. For years its representatives were competing with Windows users. There are millions of people (as per Statista data) who think that macOS is vastly superior to all other OS and prefer to buy all their products exclusively from Apple. All those people are a solvent audience ready to pay for quality software.
There are millions of people who think that macOS is the greatest OS ever
Moreover — people are sure that your applications are good enough because the App Store already set the high bar for anyone who enters it. In order to publish anything in their store, Apple created a set of strict rules and detailed guidelines.
As a developer, you have to own an Apple Developer account with a yearly paid subscription. Your app should be safe, fully functional, with an obvious monetization system, and much more.
The App Store takes a few days to review your software before it can appear in its market. So when users see your app in the App Store they see a quality product by default and tend to download it much easier.
Marketing potential
Apple treats its products more than seriously. It extends to any MAC desktop app. App Store showcases each app offering it to people around the world, taking into account their individual preferences and complementing it with videos, stories, and curated collections. That makes your desktop app easy to find for the right people.
Once it happens, App Analytics gives a lot of specific data that might make a big difference in your marketing. The tool offers insights on overall app analytics, users engagement, App Store conversion rate, and even your marketing campaign performance.
In that way, you’ll track the performance of each of your marketing channels like website, email, or paid advertising. Adding different copy, visuals, or call to action to each of them will help you test all your options and choose the best one, resulting in more downloads.
Software decision worth making
Having created desktop apps for numerous businesses for more than 10 years, the VEProf team is always happy to get such feedback.
So, maybe it is a great idea to find a room for a macOS app in your business too? Feel free to use VEProf free consultation if you need any help with your future product.
Our team of professional web developers will evaluate your project, take into account all your business needs, and will deliver outstanding results for years to come. Contact us now to learn more!
A few of our clients claim that having both Windows and Mac affect their business performance strongly
Having created desktop apps for numerous businesses for more than 10 years, the VEProf team is always happy to get such feedback.
So, maybe it is a great idea to find a room for a macOS app in your business too? Feel free to use VEProf free consultation if you need any help with your future product. Our team of professional web developers will evaluate your project, take into account all your business needs, and will deliver outstanding results for years to come. Contact us now to learn more!
